HubSpot is developing and extending customer-centric functionality sequentially as a CRM to grow your company. Future development plans are regularly announced and updated as a development roadmap on the following web page.
https://www.hubspot.com/new

100inc. has compiled a HubSpot development roadmap for HubSpot users and prospective subscribers.

Roardmap for HubSpot Sales Hub

■ Functions under development

1. Improved customizability of CRM
   Improved flexibility in CRM records, board views, and other layouts and content.
2. Improved sales acceleration
   Enhanced functionality related to Sequencing and Meetings.
3. Conversational Intelligence Improvements
   New features such as call topic tagging, advanced reporting, and coaching library to enable real-time coaching of sales representatives.
4. Data Management
   New tools to assist in building data models, monitoring quality, and proposing corrective actions.
5. Microsoft Exchange Support
   Connect to the Microsoft Exchange environment to synchronize e-mail and calendars and utilize productivity tools.
6. Sales Enablement
   A new tool to help reps build and organize a library of content that can be leveraged throughout the customer journey.
7. Deal Management
   Build an easier, more powerful, and streamlined experience in the Forecast, Goal, and Deal Management tools.
8.  Improved Permissions
   Enabled stronger and more granular permission controls across HubSpot.
9. Payment Objects
   Enabled automation and reporting capabilities triggered by payment object data

Roadmap for HubSpot Marketing Hub

■ Functions under development

1. Email Approval Flow
   An approval flow can be created in the marketing e-mail tool.
2. WhatsApp and SMS support
   Contacts can be reached via WhatsApp and SMS using Hubspot.
3. Call-to-action
   Customizable interactive website notifications and pop-ups allow you to reach out to customers and prompt them to take important actions.
4. Campaign Templates
   Templates for quickly creating omni-channel marketing campaigns.
   
5. Product introduction via email
   Create personalized emails recommending products to customers based on their purchase history.
6. Tracking of unreliable opens
   Quickly identify opens from email client providers and determine how to send segmented emails to contacts.
7. Social CRM Insights
   Track prospects' participation in social networks and create meaningful nurturing opportunities with social CRM data.
8. Forms with payment functionality
   Enables the installation of forms that are integrated with HubSpot Payments.
9. Report Library
   A number of pre-built reports and dashboards for immediate business insights.
10. Custom Attribution
    Set up attribution models to eliminate the noise and focus on the interactions that impact your bottom line.
11. Automation Command Center
    Manage, organize, and execute all workflows and facilitate auditing and change management.

Roadmap for HubSpot CMS Hub

■ Functions under development

1. Separation of Content
   Separation of content and presentation layers provides enhanced support for headless use cases and personalization. Includes an integrated GraphQL layer for data querying and filtering.
2. Enhanced Conversion Tools
   Interactive and customizable website notifications and pop-ups to reach customers where they are and drive key actions. Leverages first-party cookies and CRM data for powerful segmentation and personalization.
3. Free CMS tools
   Launch entry-level websites easily and quickly with free hosting, website builder, custom domain mapping, and more.
4. Powerful video tools
   Native video by HubSpot with new features such as customized lead gen, accessibility features, and viewing events for automation and reporting.
5. Enhanced Content Insights
   Detailed suggestions on how to improve website performance are posted. You can also track how these changes affect your business growth over time.
   
   
6. Content Approval Flow
   Collaborative content workflows can be created to fit your team's processes, increasing efficiency and quality on a massive scale.
   
7. Enhanced Behavioral Reporting
   Better understand how website visitors interact with your content and optimize your site through behavioral reports such as heatmaps.
   
8. Digital Asset Management
   Improve team productivity and brand consistency with advanced organization, search capabilities, batch actions, and analytics.

Roadmap for HubSpot Service Hub

■ Functions under development

1. Improvements to the Help Desk
   We are continuously improving the user interface to make it easier to manage service processes.
   
2. Conversational API
   New flexible API makes it easier to build integrations.
   
3. Improved service analytics
   Create reports and dashboards related to new metrics such as search topics and caller attributes.
   
4. Integration with WhatsApp
   Integration with WhatsApp allows you to respond to customers wherever they are.
   
5. Customizable portal
   Customizable self-service ticket portal for customers to view and take action on tickets.
   
6. Enhanced custom surveys
   Questionnaires can be further customized with options such as conditional logic.
   
7. Enhanced SLAs
   Enhanced functionality to enable notifications, reports, and escalations based on metrics.
   
8. Unified routing
   Deliver issues to the appropriate agent for easy resolution of customer issues.
   
   

Roadmap for HubSpot Operations Hub

■Functions under development

1. Integration with various applications
   We have started integrating more than 100 data syncs. We will add more of your favorite apps.
   
2. Synchronize more objects
   We will sync more objects, including commerce-related data, while maintaining associations between objects.
   
3. More robust data preparation
   Execute advanced aggregate calculations, nested conditional logic, etc.
   
4. Data quality using AI
   Tools to evaluate and improve HubSpot's data quality.
   
5. Data Health
   Easily check the health and status of your data sinks so you can quickly fix them and keep your CRM up to date.
   
6. Advanced triggers
   Custom workflow triggers give you more power and flexibility to control automation.
   
7. Deeper data synchronization
   Create better filters and synchronize more field types for tighter connections between applications.
   
8. Robust workflow management
   Enhanced tools and controls to manage, share, and control access to HubSpot workflows.
   
9. Automation Platform
   Continuous improvements to the platform, including event-based workflows, make it even easier to automate business processes.
   
10. Multi-regional data sharing
    HubSpot data can be synchronized and shared with Snowflake and other data platforms (including global data centers).
    
11. Data set operations
    Combine and transform data from various objects and applications to facilitate automation, segmentation, and reporting.
    
12. Improved data portability
    Connect HubSpot to your applications with a more robust API, improved bulk export, and expanded data sharing.
    
    
    

Roadmap for HubSpot Developer Tools

■Functions under development

1. UI Extensions
   Bring more value to HubSpot's UI and enable customization of the CRM experience for business professionals.
   
2. Unified tools and developer experience
   Redesign the development process for developers to develop, test, and deploy for an expanding enterprise.
   
3. GraphQL
   Access HubSpot CRM data using a unified GraphQL (data query language) API to provide a personalized, data-driven experience for website visitors.
   
4. Date-based version control
   Makes API platform changes more transparent and predictable, allowing for easy adoption through the new release process.
   
5. API consistency and comprehensiveness
   Provide more consistent and thorough public API and documentation.
   
6. More ways to start a project
   Simplify starting a new project with CLI compatibility for sample apps, client libraries, SDKs, etc.
   
7. Conversations API
   Build integrations more easily with new flexible APIs.
8. Framework
   Improved functionality and operability for easy introduction.
9. New Objects
   Access new standard and app objects via API for a more customized and connected HubSpot experience.

HubSpot development roadmap: GOOGLE slides