HubSpot is developing and extending customer-centric functionality sequentially as a CRM to grow your company. Future development plans are regularly announced and updated as a development roadmap on the following web page.
https://www.hubspot.com/new
100inc. has compiled a HubSpot development roadmap for HubSpot users and prospective subscribers.
- Roadmap for HubSpot Sales Hub
- Roadmap for HubSpot Marketing Hub
- Roadmap for HubSpot CMS Hub
- Roadmap for HubSpot Service Hub
- Roadmap for HubSpot Operations Hub
- Roadmap for HubSpot Developer Tools
- HubSpot's Development Roadmap: Google Slides
Roardmap for HubSpot Sales Hub
■ Functions under development
- Improved customizability of CRM
Improved flexibility in CRM records, board views, and other layouts and content.
- Improved sales acceleration
Enhanced functionality related to Sequencing and Meetings.
- Conversational Intelligence Improvements
New features such as call topic tagging, advanced reporting, and coaching library to enable real-time coaching of sales representatives.
- Data Management
New tools to assist in building data models, monitoring quality, and proposing corrective actions.
- Microsoft Exchange Support
Connect to the Microsoft Exchange environment to synchronize e-mail and calendars and utilize productivity tools.
- Sales Enablement
A new tool to help reps build and organize a library of content that can be leveraged throughout the customer journey.
- Deal Management
Build an easier, more powerful, and streamlined experience in the Forecast, Goal, and Deal Management tools.
- Improved Permissions
Enabled stronger and more granular permission controls across HubSpot.
- Payment Objects
Enabled automation and reporting capabilities triggered by payment object data
Roadmap for HubSpot Marketing Hub
■ Functions under development
- Email Approval Flow
An approval flow can be created in the marketing e-mail tool.
- WhatsApp and SMS support
Contacts can be reached via WhatsApp and SMS using Hubspot.
- Call-to-action
Customizable interactive website notifications and pop-ups allow you to reach out to customers and prompt them to take important actions.
- Campaign Templates
Templates for quickly creating omni-channel marketing campaigns.
- Product introduction via email
Create personalized emails recommending products to customers based on their purchase history.
- Tracking of unreliable opens
Quickly identify opens from email client providers and determine how to send segmented emails to contacts.
- Social CRM Insights
Track prospects' participation in social networks and create meaningful nurturing opportunities with social CRM data.
- Forms with payment functionality
Enables the installation of forms that are integrated with HubSpot Payments.
- Report Library
A number of pre-built reports and dashboards for immediate business insights.
- Custom Attribution
Set up attribution models to eliminate the noise and focus on the interactions that impact your bottom line.
- Automation Command Center
Manage, organize, and execute all workflows and facilitate auditing and change management.
Roadmap for HubSpot CMS Hub
■ Functions under development
- Separation of Content
Separation of content and presentation layers provides enhanced support for headless use cases and personalization. Includes an integrated GraphQL layer for data querying and filtering.
- Enhanced Conversion Tools
Interactive and customizable website notifications and pop-ups to reach customers where they are and drive key actions. Leverages first-party cookies and CRM data for powerful segmentation and personalization.
- Free CMS tools
Launch entry-level websites easily and quickly with free hosting, website builder, custom domain mapping, and more.
- Powerful video tools
Native video by HubSpot with new features such as customized lead gen, accessibility features, and viewing events for automation and reporting.
- Enhanced Content Insights
Detailed suggestions on how to improve website performance are posted. You can also track how these changes affect your business growth over time.
- Content Approval Flow
Collaborative content workflows can be created to fit your team's processes, increasing efficiency and quality on a massive scale.
- Enhanced Behavioral Reporting
Better understand how website visitors interact with your content and optimize your site through behavioral reports such as heatmaps.
- Digital Asset Management
Improve team productivity and brand consistency with advanced organization, search capabilities, batch actions, and analytics.
Roadmap for HubSpot Service Hub
■ Functions under development
- Improvements to the Help Desk
We are continuously improving the user interface to make it easier to manage service processes.
- Conversational API
New flexible API makes it easier to build integrations.
- Improved service analytics
Create reports and dashboards related to new metrics such as search topics and caller attributes.
- Integration with WhatsApp
Integration with WhatsApp allows you to respond to customers wherever they are.
- Customizable portal
Customizable self-service ticket portal for customers to view and take action on tickets.
- Enhanced custom surveys
Questionnaires can be further customized with options such as conditional logic.
- Enhanced SLAs
Enhanced functionality to enable notifications, reports, and escalations based on metrics.
- Unified routing
Deliver issues to the appropriate agent for easy resolution of customer issues.
Roadmap for HubSpot Operations Hub
■Functions under development
- Integration with various applications
We have started integrating more than 100 data syncs. We will add more of your favorite apps.
- Synchronize more objects
We will sync more objects, including commerce-related data, while maintaining associations between objects.
- More robust data preparation
Execute advanced aggregate calculations, nested conditional logic, etc.
- Data quality using AI
Tools to evaluate and improve HubSpot's data quality.
- Data Health
Easily check the health and status of your data sinks so you can quickly fix them and keep your CRM up to date.
- Advanced triggers
Custom workflow triggers give you more power and flexibility to control automation.
- Deeper data synchronization
Create better filters and synchronize more field types for tighter connections between applications.
- Robust workflow management
Enhanced tools and controls to manage, share, and control access to HubSpot workflows.
- Automation Platform
Continuous improvements to the platform, including event-based workflows, make it even easier to automate business processes.
- Multi-regional data sharing
HubSpot data can be synchronized and shared with Snowflake and other data platforms (including global data centers).
- Data set operations
Combine and transform data from various objects and applications to facilitate automation, segmentation, and reporting.
- Improved data portability
Connect HubSpot to your applications with a more robust API, improved bulk export, and expanded data sharing.
Roadmap for HubSpot Developer Tools
■Functions under development
- UI Extensions
Bring more value to HubSpot's UI and enable customization of the CRM experience for business professionals.
- Unified tools and developer experience
Redesign the development process for developers to develop, test, and deploy for an expanding enterprise.
- GraphQL
Access HubSpot CRM data using a unified GraphQL (data query language) API to provide a personalized, data-driven experience for website visitors.
- Date-based version control
Makes API platform changes more transparent and predictable, allowing for easy adoption through the new release process.
- API consistency and comprehensiveness
Provide more consistent and thorough public API and documentation.
- More ways to start a project
Simplify starting a new project with CLI compatibility for sample apps, client libraries, SDKs, etc.
- Conversations API
Build integrations more easily with new flexible APIs.
- Framework
Improved functionality and operability for easy introduction.
- New Objects
Access new standard and app objects via API for a more customized and connected HubSpot experience.
HubSpot development roadmap: GOOGLE slides